Apollo.io
SalesLoft
| Feature | Apollo.io | SalesLoft |
|---|---|---|
| Pricing | Free / from $49/mo | Contact sales |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | sales-teams, startups, recruiters, agencies, b2b-companies | sales-teams, sdrs-and-aes, mid-market-companies, revenue-teams |
| Founded | 2015 | 2011 |
| Contact Database | ✓ | ✗ |
| Email Sequences | ✓ | ✗ |
| Linkedin Integration | ✓ | ✗ |
| Dialer | ✓ | ✗ |
| Analytics | ✓ | ✓ |
| Lead Scoring | ✓ | ✗ |
| Enrichment | ✓ | ✗ |
| Cadences | ✗ | ✓ |
| Conversation Intelligence | ✗ | ✓ |
| Deal Management | ✗ | ✓ |
| Forecasting | ✗ | ✓ |
| Coaching | ✗ | ✓ |
| Crm Sync | ✗ | ✓ |
✓ Apollo.io Pros
- 275M+ verified contacts database
- Email sequences with A/B testing
- Free tier with 10,000 credits/month
- LinkedIn integration for prospecting
✗ Apollo.io Cons
- Data accuracy varies by region
- Email deliverability can suffer at scale
- Learning curve for sequence optimization
✓ SalesLoft Pros
- Intuitive UI that reps actually want to use
- Strong cadence/sequence management
- Excellent conversation intelligence with call recording
- Good integration ecosystem (200+ tools)
✗ SalesLoft Cons
- Pricing requires sales contact (not transparent)
- Some advanced features only in premier tier
- Reporting less customizable than some competitors
The Verdict
Apollo.io is built for sales teams and startups, with a focus on contact-database and email-sequences. SalesLoft targets sales teams and sdrs and aes and leads with cadences and conversation-intelligence.
SalesLoft uses custom enterprise pricing, while Apollo.io starts at $49/mo — a tangible advantage for teams with a fixed budget.
Apollo.io has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. SalesLoft requires a paid subscription from day one.
Both tools are a solid fit for sales teams — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.