Apollo.io
Outreach
| Feature | Apollo.io | Outreach |
|---|---|---|
| Pricing | Free / from $49/mo | Contact sales |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | sales-teams, startups, recruiters, agencies, b2b-companies | enterprise-sales-teams, sdrs, revenue-operations, b2b-sales |
| Founded | 2015 | 2014 |
| Contact Database | ✓ | ✗ |
| Email Sequences | ✓ | ✗ |
| Linkedin Integration | ✓ | ✗ |
| Dialer | ✓ | ✗ |
| Analytics | ✓ | ✓ |
| Lead Scoring | ✓ | ✗ |
| Enrichment | ✓ | ✗ |
| Sequences | ✗ | ✓ |
| Deal Intelligence | ✗ | ✓ |
| Conversation Intelligence | ✗ | ✓ |
| Pipeline Management | ✗ | ✓ |
| Ab Testing | ✗ | ✓ |
| Salesforce Integration | ✗ | ✓ |
✓ Apollo.io Pros
- 275M+ verified contacts database
- Email sequences with A/B testing
- Free tier with 10,000 credits/month
- LinkedIn integration for prospecting
✗ Apollo.io Cons
- Data accuracy varies by region
- Email deliverability can suffer at scale
- Learning curve for sequence optimization
✓ Outreach Pros
- Most comprehensive sales engagement platform
- AI-driven insights for deal risk and next steps
- Powerful multi-channel sequence automation
- Deep Salesforce and CRM integrations
✗ Outreach Cons
- Pricing not public (expensive enterprise tool)
- Steep learning curve with many features
- Can be overkill for small sales teams
The Verdict
Apollo.io is built for sales teams and startups, with a focus on contact-database and email-sequences. Outreach targets enterprise sales teams and sdrs and leads with sequences and deal-intelligence.
Outreach uses custom enterprise pricing, while Apollo.io starts at $49/mo — a tangible advantage for teams with a fixed budget.
Apollo.io has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Outreach requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.