Apollo.io
Loops
| Feature | Apollo.io | Loops |
|---|---|---|
| Pricing | Free / from $49/mo | Free / from $49/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.4 / 5 |
| Best For | sales-teams, startups, recruiters, agencies, b2b-companies | saas-companies, developers, product-teams, startups |
| Founded | 2015 | 2022 |
| Contact Database | ✓ | ✗ |
| Email Sequences | ✓ | ✗ |
| Linkedin Integration | ✓ | ✗ |
| Dialer | ✓ | ✗ |
| Analytics | ✓ | ✓ |
| Lead Scoring | ✓ | ✗ |
| Enrichment | ✓ | ✗ |
| Event Triggers | ✗ | ✓ |
| Email Editor | ✗ | ✓ |
| Automation | ✗ | ✓ |
| Api | ✗ | ✓ |
| Contact Management | ✗ | ✓ |
✓ Apollo.io Pros
- 275M+ verified contacts database
- Email sequences with A/B testing
- Free tier with 10,000 credits/month
- LinkedIn integration for prospecting
✗ Apollo.io Cons
- Data accuracy varies by region
- Email deliverability can suffer at scale
- Learning curve for sequence optimization
✓ Loops Pros
- Built for SaaS specifically
- Event-triggered automation
- Clean modern interface
- Good developer tools
✗ Loops Cons
- Limited to transactional/product emails
- Newer platform less proven
- Fewer templates than Mailchimp
The Verdict
Apollo.io is built for sales teams and startups, with a focus on contact-database and email-sequences. Loops targets saas companies and developers and leads with event-triggers and email-editor.
Both tools come in at similar price points ($49/mo for Apollo.io, $49/mo for Loops), so pricing won't make the decision for you.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Apollo.io offers broader built-in capabilities (7 features vs 6), while Loops takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for startups — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.