Apollo.io
Copper
| Feature | Apollo.io | Copper |
|---|---|---|
| Pricing | Free / from $49/mo | From $29/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.4 / 5 | 4.1 / 5 |
| Best For | sales-teams, startups, recruiters, agencies, b2b-companies | google-workspace-users, agencies, consulting-firms, small-businesses |
| Founded | 2015 | 2013 |
| Contact Database | ✓ | ✗ |
| Email Sequences | ✓ | ✗ |
| Linkedin Integration | ✓ | ✗ |
| Dialer | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Lead Scoring | ✓ | ✗ |
| Enrichment | ✓ | ✗ |
| Gmail Integration | ✗ | ✓ |
| Auto Logging | ✗ | ✓ |
| Pipeline Management | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
| Reporting | ✗ | ✓ |
| Google Drive Sync | ✗ | ✓ |
✓ Apollo.io Pros
- 275M+ verified contacts database
- Email sequences with A/B testing
- Free tier with 10,000 credits/month
- LinkedIn integration for prospecting
✗ Apollo.io Cons
- Data accuracy varies by region
- Email deliverability can suffer at scale
- Learning curve for sequence optimization
✓ Copper Pros
- Native Google Workspace integration
- Automatic email and activity logging
- Works inside Gmail sidebar
- Minimal manual data entry
✗ Copper Cons
- Only useful with Google Workspace
- Expensive for basic features
- Limited automation on lower plans
The Verdict
Apollo.io is built for sales teams and startups, with a focus on contact-database and email-sequences. Copper targets google workspace users and agencies and leads with gmail-integration and auto-logging.
On pricing, Copper is the clear winner for budget-conscious users — starting at $29/mo compared to $49/mo for Apollo.io. That $20/mo difference adds up quickly for growing teams.
Apollo.io has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Copper requires a paid subscription from day one.
Apollo.io edges out on user ratings (4.4 vs 4.1). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Apollo.io offers broader built-in capabilities (7 features vs 6), while Copper takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for agencies — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: Apollo.io has a slight overall edge — but if native google workspace integration matters most to you, Copper may still be the right call.