Apollo.io
Follow Up Boss
| Feature | Apollo.io | Follow Up Boss |
|---|---|---|
| Pricing | Free / from $59/mo | From $57/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.4 / 5 | 4.5 / 5 |
| Best For | sales-teams, sdrs, founders, growth-teams | real-estate-teams, brokerages, individual-agents, team-leaders |
| Founded | 2015 | 2011 |
| Contact Database | ✓ | ✗ |
| Email Sequences | ✓ | ✗ |
| Dialer | ✓ | ✗ |
| Crm | ✓ | ✗ |
| Linkedin Extension | ✓ | ✗ |
| Intent Signals | ✓ | ✗ |
| Lead Management | ✗ | ✓ |
| Auto Assignment | ✗ | ✓ |
| Calling | ✗ | ✓ |
| Texting | ✗ | ✓ |
| Email Drips | ✗ | ✓ |
| Reporting | ✗ | ✓ |
✓ Apollo.io Pros
- Massive contact database
- Good free plan
- All-in-one prospecting tool
- Strong email sequences
✗ Apollo.io Cons
- Data accuracy varies
- Can be overwhelming
- Email deliverability management needed
✓ Follow Up Boss Pros
- Built for real estate
- Great lead routing
- Speed to lead focus
- Good integrations
✗ Follow Up Boss Cons
- Expensive
- Real estate only
- Limited marketing features
The Verdict
Apollo.io is built for sales teams and sdrs, with a focus on contact-database and email-sequences. Follow Up Boss targets real estate teams and brokerages and leads with lead-management and auto-assignment.
Pricing is close: Follow Up Boss starts at $57/mo versus $59/mo for Apollo.io — not a deciding factor on its own.
Apollo.io has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Follow Up Boss requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.