Amplitude
Hex
| Feature | Amplitude | Hex |
|---|---|---|
| Pricing | Free / from $49/mo | Free / from $28/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.4 / 5 |
| Best For | product-teams, growth-teams, data-analysts, saas-companies | data-analysts, data-scientists, analytics-engineers, data-teams |
| Founded | 2012 | 2019 |
| Event Analytics | ✓ | ✗ |
| Cohort Analysis | ✓ | ✗ |
| Funnels | ✓ | ✗ |
| Retention | ✓ | ✗ |
| Experimentation | ✓ | ✗ |
| Session Replay | ✓ | ✗ |
| Cdp | ✓ | ✗ |
| Sql Cells | ✗ | ✓ |
| Python Cells | ✗ | ✓ |
| Charts | ✗ | ✓ |
| Data Apps | ✗ | ✓ |
| Scheduling | ✗ | ✓ |
| Version History | ✗ | ✓ |
✓ Amplitude Pros
- Powerful behavioral cohort analysis
- Free tier generous (50K monthly tracked users)
- Built-in experimentation (A/B testing)
- Excellent for product-led growth metrics
✗ Amplitude Cons
- Complex event taxonomy required upfront
- Expensive at scale beyond free tier
- Steep learning curve for non-analysts
✓ Hex Pros
- SQL + Python in one tool
- Beautiful data apps
- Collaborative notebooks
- Good sharing features
✗ Hex Cons
- Expensive for teams
- Learning curve for non-technical
- Limited self-hosting
The Verdict
Amplitude is built for product teams and growth teams, with a focus on event-analytics and cohort-analysis. Hex targets data analysts and data scientists and leads with sql-cells and python-cells.
On pricing, Hex is the clear winner for budget-conscious users — starting at $28/mo compared to $49/mo for Amplitude. That $21/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Amplitude offers broader built-in capabilities (7 features vs 6), while Hex takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for data analysts — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.