Amplitude
Evidence
| Feature | Amplitude | Evidence |
|---|---|---|
| Pricing | Free / from $49/mo | Free / from $49/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | product-teams, growth-teams, data-analysts, saas-companies | data-analysts, data-engineers, startups, analytics-teams |
| Founded | 2012 | 2021 |
| Event Analytics | ✓ | ✗ |
| Cohort Analysis | ✓ | ✗ |
| Funnels | ✓ | ✗ |
| Retention | ✓ | ✗ |
| Experimentation | ✓ | ✗ |
| Session Replay | ✓ | ✗ |
| Cdp | ✓ | ✗ |
| Sql Reporting | ✗ | ✓ |
| Markdown Pages | ✗ | ✓ |
| Charts | ✗ | ✓ |
| Static Deployment | ✗ | ✓ |
| Git Integration | ✗ | ✓ |
| Data Sources | ✗ | ✓ |
✓ Amplitude Pros
- Powerful behavioral cohort analysis
- Free tier generous (50K monthly tracked users)
- Built-in experimentation (A/B testing)
- Excellent for product-led growth metrics
✗ Amplitude Cons
- Complex event taxonomy required upfront
- Expensive at scale beyond free tier
- Steep learning curve for non-analysts
✓ Evidence Pros
- Code-based reports (version controlled)
- Beautiful output
- Fast static deployment
- SQL-first approach
✗ Evidence Cons
- Requires SQL knowledge
- Not for ad-hoc exploration
- Smaller community
The Verdict
Amplitude is built for product teams and growth teams, with a focus on event-analytics and cohort-analysis. Evidence targets data analysts and data engineers and leads with sql-reporting and markdown-pages.
Both tools come in at similar price points ($49/mo for Amplitude, $49/mo for Evidence), so pricing won't make the decision for you.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Amplitude offers broader built-in capabilities (7 features vs 6), while Evidence takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for data analysts — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.