Amplitude
Dub
| Feature | Amplitude | Dub |
|---|---|---|
| Pricing | Free / from $49/mo | Free / from $24/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.4 / 5 |
| Best For | product-teams, growth-teams, data-analysts, saas-companies | marketers, creators, saas-companies, agencies |
| Founded | 2012 | 2022 |
| Event Analytics | ✓ | ✗ |
| Cohort Analysis | ✓ | ✗ |
| Funnels | ✓ | ✗ |
| Retention | ✓ | ✗ |
| Experimentation | ✓ | ✗ |
| Session Replay | ✓ | ✗ |
| Cdp | ✓ | ✗ |
| Short Links | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Qr Codes | ✗ | ✓ |
| Custom Domains | ✗ | ✓ |
| Api | ✗ | ✓ |
| Team Management | ✗ | ✓ |
✓ Amplitude Pros
- Powerful behavioral cohort analysis
- Free tier generous (50K monthly tracked users)
- Built-in experimentation (A/B testing)
- Excellent for product-led growth metrics
✗ Amplitude Cons
- Complex event taxonomy required upfront
- Expensive at scale beyond free tier
- Steep learning curve for non-analysts
✓ Dub Pros
- Open-source
- Beautiful analytics
- Custom domains
- QR code generation
✗ Dub Cons
- Limited links on free plan
- Newer platform
- Fewer integrations than Bitly
The Verdict
Amplitude is built for product teams and growth teams, with a focus on event-analytics and cohort-analysis. Dub targets marketers and creators and leads with short-links and analytics.
On pricing, Dub is the clear winner for budget-conscious users — starting at $24/mo compared to $49/mo for Amplitude. That $25/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Amplitude offers broader built-in capabilities (7 features vs 6), while Dub takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for saas companies — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.