Amplitude
Clearbit
| Feature | Amplitude | Clearbit |
|---|---|---|
| Pricing | Free / from $49/mo | Free only |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | product-teams, growth-teams, data-analysts, saas-companies | b2b-marketers, growth-teams, sales-operations, product-led-growth |
| Founded | 2012 | 2014 |
| Event Analytics | ✓ | ✗ |
| Cohort Analysis | ✓ | ✗ |
| Funnels | ✓ | ✗ |
| Retention | ✓ | ✗ |
| Experimentation | ✓ | ✗ |
| Session Replay | ✓ | ✗ |
| Cdp | ✓ | ✗ |
| Data Enrichment | ✗ | ✓ |
| Reveal Visitors | ✗ | ✓ |
| Lead Scoring | ✗ | ✓ |
| Form Shortening | ✗ | ✓ |
| Prospecting | ✗ | ✓ |
| Api | ✗ | ✓ |
| Integrations | ✗ | ✓ |
✓ Amplitude Pros
- Powerful behavioral cohort analysis
- Free tier generous (50K monthly tracked users)
- Built-in experimentation (A/B testing)
- Excellent for product-led growth metrics
✗ Amplitude Cons
- Complex event taxonomy required upfront
- Expensive at scale beyond free tier
- Steep learning curve for non-analysts
✓ Clearbit Pros
- Real-time enrichment with 100+ data attributes
- Excellent API for programmatic data access
- Free weekly visitor reports for any website
- Deep HubSpot integration (now owned by HubSpot)
✗ Clearbit Cons
- Full platform pricing is expensive
- Data coverage weaker outside US/Western markets
- Future roadmap uncertain after HubSpot acquisition
The Verdict
Amplitude is built for product teams and growth teams, with a focus on event-analytics and cohort-analysis. Clearbit targets b2b marketers and growth teams and leads with data-enrichment and reveal-visitors.
Clearbit uses custom enterprise pricing, while Amplitude starts at $49/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for growth teams — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.