Amazon Advertising
Sellfy
| Feature | Amazon Advertising | Sellfy |
|---|---|---|
| Pricing | Free only | From $29/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.2 / 5 | 4.2 / 5 |
| Best For | amazon-sellers, ecommerce-brands, cpg-brands, agencies | creators, artists, musicians, digital-product-sellers |
| Founded | 2012 | 2011 |
| Sponsored Products | ✓ | ✗ |
| Sponsored Brands | ✓ | ✗ |
| Display Ads | ✓ | ✗ |
| Dsp | ✓ | ✗ |
| Video Ads | ✓ | ✗ |
| Attribution | ✓ | ✗ |
| Digital Products | ✗ | ✓ |
| Subscriptions | ✗ | ✓ |
| Print On Demand | ✗ | ✓ |
| Email Marketing | ✗ | ✓ |
| Discount Codes | ✗ | ✓ |
| Analytics | ✗ | ✓ |
✓ Amazon Advertising Pros
- Access to high-intent buyers
- Lower funnel advertising
- Rich product targeting
- Growing DSP capabilities
✗ Amazon Advertising Cons
- Only reaches Amazon shoppers
- Competitive bidding drives up costs
- Complex campaign management
✓ Sellfy Pros
- No transaction fees
- Built-in marketing tools
- Great for digital products
- Print-on-demand included
✗ Sellfy Cons
- Limited store customization
- Basic SEO options
- No marketplace exposure
The Verdict
Amazon Advertising is built for amazon sellers and ecommerce brands, with a focus on sponsored-products and sponsored-brands. Sellfy targets creators and artists and leads with digital-products and subscriptions.
Amazon Advertising uses custom enterprise pricing, while Sellfy starts at $29/mo — a tangible advantage for teams with a fixed budget.
Amazon Advertising has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Sellfy requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.