Amazon Advertising
LinkedIn Ads
| Feature | Amazon Advertising | LinkedIn Ads |
|---|---|---|
| Pricing | Free only | Contact sales |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.2 / 5 | 3.9 / 5 |
| Best For | amazon-sellers, ecommerce-brands, cpg-brands, agencies | b2b-companies, saas-businesses, recruiters, professional-services |
| Founded | 2012 | 2005 |
| Sponsored Products | ✓ | ✗ |
| Sponsored Brands | ✓ | ✗ |
| Display Ads | ✓ | ✗ |
| Dsp | ✓ | ✗ |
| Video Ads | ✓ | ✗ |
| Attribution | ✓ | ✗ |
| Professional Targeting | ✗ | ✓ |
| Sponsored Content | ✗ | ✓ |
| Inmail Ads | ✗ | ✓ |
| Lead Gen Forms | ✗ | ✓ |
| Matched Audiences | ✗ | ✓ |
| Conversation Ads | ✗ | ✓ |
| Document Ads | ✗ | ✓ |
| Event Ads | ✗ | ✓ |
✓ Amazon Advertising Pros
- Access to high-intent buyers
- Lower funnel advertising
- Rich product targeting
- Growing DSP capabilities
✗ Amazon Advertising Cons
- Only reaches Amazon shoppers
- Competitive bidding drives up costs
- Complex campaign management
✓ LinkedIn Ads Pros
- Unmatched B2B targeting by job title and company
- High-intent professional audience
- Lead Gen Forms reduce friction for conversions
- Document ads and thought leader ads for engagement
✗ LinkedIn Ads Cons
- Highest CPCs and CPMs among major ad platforms
- Minimum daily budget of $10 required
- Smaller audience reach than Meta or Google
The Verdict
Amazon Advertising is built for amazon sellers and ecommerce brands, with a focus on sponsored-products and sponsored-brands. LinkedIn Ads targets b2b companies and saas businesses and leads with professional-targeting and sponsored-content.
Both tools use custom enterprise pricing — you'll need to contact sales for a quote, which makes direct cost comparison difficult.
Amazon Advertising has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. LinkedIn Ads requires a paid subscription from day one.
Amazon Advertising edges out on user ratings (4.2 vs 3.9). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, LinkedIn Ads offers broader built-in capabilities (8 features vs 6), while Amazon Advertising takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Amazon Advertising has a slight overall edge — but if unmatched b2b targeting by job title and company matters most to you, LinkedIn Ads may still be the right call.