Amazon Advertising
Ecwid by Lightspeed
| Feature | Amazon Advertising | Ecwid by Lightspeed |
|---|---|---|
| Pricing | Free only | Free / from $19/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.2 / 5 | 4.2 / 5 |
| Best For | amazon-sellers, ecommerce-brands, cpg-brands, agencies | small-businesses, existing-websites, social-sellers, beginners |
| Founded | 2012 | 2009 |
| Sponsored Products | ✓ | ✗ |
| Sponsored Brands | ✓ | ✗ |
| Display Ads | ✓ | ✗ |
| Dsp | ✓ | ✗ |
| Video Ads | ✓ | ✗ |
| Attribution | ✓ | ✗ |
| Multi Channel | ✗ | ✓ |
| Website Widget | ✗ | ✓ |
| Pos Integration | ✗ | ✓ |
| Social Selling | ✗ | ✓ |
| Marketplace Sync | ✗ | ✓ |
| Shipping | ✗ | ✓ |
✓ Amazon Advertising Pros
- Access to high-intent buyers
- Lower funnel advertising
- Rich product targeting
- Growing DSP capabilities
✗ Amazon Advertising Cons
- Only reaches Amazon shoppers
- Competitive bidding drives up costs
- Complex campaign management
✓ Ecwid by Lightspeed Pros
- Add store to existing site
- Good free plan
- Multi-channel selling
- Easy setup
✗ Ecwid by Lightspeed Cons
- Limited customization on free plan
- SEO not as strong as Shopify
- Advanced features need higher tiers
The Verdict
Amazon Advertising is built for amazon sellers and ecommerce brands, with a focus on sponsored-products and sponsored-brands. Ecwid by Lightspeed targets small businesses and existing websites and leads with multi-channel and website-widget.
Amazon Advertising uses custom enterprise pricing, while Ecwid by Lightspeed starts at $19/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.