Amazon Advertising
Drip
| Feature | Amazon Advertising | Drip |
|---|---|---|
| Pricing | Free only | From $39/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.2 / 5 | 4.3 / 5 |
| Best For | amazon-sellers, ecommerce-brands, cpg-brands, agencies | ecommerce-stores, dtc-brands, shopify-merchants, online-retailers |
| Founded | 2012 | 2013 |
| Sponsored Products | ✓ | ✗ |
| Sponsored Brands | ✓ | ✗ |
| Display Ads | ✓ | ✗ |
| Dsp | ✓ | ✗ |
| Video Ads | ✓ | ✗ |
| Attribution | ✓ | ✗ |
| Visual Workflows | ✗ | ✓ |
| Email Campaigns | ✗ | ✓ |
| Sms Marketing | ✗ | ✓ |
| Revenue Attribution | ✗ | ✓ |
| Behavior Tracking | ✗ | ✓ |
| Segmentation | ✗ | ✓ |
| A B Testing | ✗ | ✓ |
✓ Amazon Advertising Pros
- Access to high-intent buyers
- Lower funnel advertising
- Rich product targeting
- Growing DSP capabilities
✗ Amazon Advertising Cons
- Only reaches Amazon shoppers
- Competitive bidding drives up costs
- Complex campaign management
✓ Drip Pros
- Deep e-commerce integrations (Shopify, WooCommerce)
- Visual workflow builder with revenue attribution
- Advanced segmentation based on purchase behavior
- Pre-built automation playbooks for common e-commerce flows
✗ Drip Cons
- Expensive compared to general email tools
- No free plan available
- Primarily focused on e-commerce (limited for other use cases)
The Verdict
Amazon Advertising is built for amazon sellers and ecommerce brands, with a focus on sponsored-products and sponsored-brands. Drip targets ecommerce stores and dtc brands and leads with visual-workflows and email-campaigns.
Amazon Advertising uses custom enterprise pricing, while Drip starts at $39/mo — a tangible advantage for teams with a fixed budget.
Amazon Advertising has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Drip requires a paid subscription from day one.
Feature-wise, Drip offers broader built-in capabilities (7 features vs 6), while Amazon Advertising takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.