Ahrefs
Frase
| Feature | Ahrefs | Frase |
|---|---|---|
| Pricing | From $129/mo | From $14.99/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.7 / 5 | 4.4 / 5 |
| Best For | seo-professionals, agencies, content-marketers, enterprise | content-writers, seo-freelancers, bloggers, small-teams |
| Founded | 2010 | 2016 |
| Backlink Analysis | ✓ | ✗ |
| Keyword Research | ✓ | ✗ |
| Site Audit | ✓ | ✗ |
| Rank Tracking | ✓ | ✗ |
| Content Explorer | ✓ | ✗ |
| Competitor Analysis | ✓ | ✗ |
| Site Explorer | ✓ | ✗ |
| Serp Analysis | ✗ | ✓ |
| Content Briefs | ✗ | ✓ |
| Ai Writer | ✗ | ✓ |
| Content Optimization | ✗ | ✓ |
| Answer Engine | ✗ | ✓ |
| Topic Scoring | ✗ | ✓ |
✓ Ahrefs Pros
- Largest backlink database in the industry
- Excellent keyword difficulty scoring
- Content Explorer for content research
- Site Audit finds technical SEO issues
✗ Ahrefs Cons
- Very expensive — no free tier
- Learning curve for beginners
- Credits system for some features
✓ Frase Pros
- Affordable compared to competitors
- Fast SERP research
- AI writing assistant included
- Good content optimization
✗ Frase Cons
- AI content quality varies
- Limited integrations
- Smaller feature set than enterprise tools
The Verdict
Ahrefs is built for seo professionals and agencies, with a focus on backlink-analysis and keyword-research. Frase targets content writers and seo freelancers and leads with serp-analysis and content-briefs.
On pricing, Frase is the clear winner for budget-conscious users — starting at $14.99/mo compared to $129/mo for Ahrefs. That $114.01/mo difference adds up quickly for growing teams.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Feature-wise, Ahrefs offers broader built-in capabilities (7 features vs 6), while Frase takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Ahrefs has a slight overall edge — but if affordable compared to competitors matters most to you, Frase may still be the right call.