Ahrefs
Moz Pro
| Feature | Ahrefs | Moz Pro |
|---|---|---|
| Pricing | From $129/mo | Free / from $99/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.7 / 5 | 4.3 / 5 |
| Best For | seo-professionals, agencies, content-marketers, enterprise | seo-professionals, agencies, marketers, enterprises |
| Founded | 2010 | 2004 |
| Backlink Analysis | ✓ | ✗ |
| Keyword Research | ✓ | ✗ |
| Site Audit | ✓ | ✓ |
| Rank Tracking | ✓ | ✓ |
| Content Explorer | ✓ | ✗ |
| Competitor Analysis | ✓ | ✗ |
| Keyword Explorer | ✗ | ✓ |
| Link Explorer | ✗ | ✓ |
| On Page Grader | ✗ | ✓ |
| Domain Authority | ✗ | ✓ |
✓ Ahrefs Pros
- Best backlink database
- Accurate keyword data
- Content explorer
- Site audit tools
✗ Ahrefs Cons
- Very expensive
- Steep learning curve
- Limited free tools
✓ Moz Pro Pros
- Trusted Domain Authority metric
- Excellent link analysis
- Active community and learning resources
- Reliable rank tracking
✗ Moz Pro Cons
- Expensive for small businesses
- Smaller backlink index than competitors
- Interface feels dated
The Verdict
Ahrefs is built for seo professionals and agencies, with a focus on backlink-analysis and keyword-research. Moz Pro targets seo professionals and agencies and leads with keyword-explorer and link-explorer.
On pricing, Moz Pro is the clear winner for budget-conscious users — starting at $99/mo compared to $129/mo for Ahrefs. That $30/mo difference adds up quickly for growing teams.
Moz Pro has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Ahrefs requires a paid subscription from day one.
Ahrefs edges out on user ratings (4.7 vs 4.3). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Both tools are a solid fit for seo professionals, agencies — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: Ahrefs has a slight overall edge — but if trusted domain authority metric matters most to you, Moz Pro may still be the right call.