Agorapulse
Metricool
| Feature | Agorapulse | Metricool |
|---|---|---|
| Pricing | Free / from $49/mo | Free / from $22/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.4 / 5 |
| Best For | agencies, small-businesses, social-media-managers, marketing-teams | marketing-agencies, social-media-managers, small-businesses, digital-marketers |
| Founded | 2011 | 2016 |
| Scheduling | ✓ | ✓ |
| Inbox | ✓ | ✓ |
| Monitoring | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Roi Tracking | ✓ | ✗ |
| Team Collaboration | ✓ | ✗ |
| Analytics | ✗ | ✓ |
| Smartlinks | ✗ | ✓ |
| Competitor Analysis | ✗ | ✓ |
| Ad Tracking | ✗ | ✓ |
✓ Agorapulse Pros
- Good inbox management
- Affordable vs competitors
- ROI reporting
- Easy to use
✗ Agorapulse Cons
- Limited listening
- Fewer platforms
- Basic analytics on lower plans
✓ Metricool Pros
- Comprehensive analytics across platforms
- Ad campaign tracking (Meta, Google)
- SmartLinks for bio pages
- Competitor analysis built in
✗ Metricool Cons
- Interface can feel busy
- Limited reporting customization
- Some features only in higher plans
The Verdict
Agorapulse is built for agencies and small businesses, with a focus on scheduling and inbox. Metricool targets marketing agencies and social media managers and leads with scheduling and analytics.
On pricing, Metricool is the clear winner for budget-conscious users — starting at $22/mo compared to $49/mo for Agorapulse. That $27/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for small businesses, social media managers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.