Agile CRM is built for small businesses and startups, with a focus on contact-management and email-campaigns. Loops targets saas companies and startups and leads with email-campaigns and automation-loops.

On pricing, Agile CRM is the clear winner for budget-conscious users — starting at $14.99/mo compared to $49/mo for Loops. That $34.01/mo difference adds up quickly for growing teams.

Both offer free plans, so you can test each with your real workflow before committing to a subscription.

Loops edges out on user ratings (4.4 vs 3.9). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.

Feature-wise, Loops offers broader built-in capabilities (7 features vs 6), while Agile CRM takes a more focused approach — which can mean a simpler, faster onboarding experience.

Both tools are a solid fit for startups — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.

Bottom line: Loops has a slight overall edge — but if all-in-one platform matters most to you, Agile CRM may still be the right call.