Agile CRM
Lavender
| Feature | Agile CRM | Lavender |
|---|---|---|
| Pricing | Free / from $14.99/mo | Free / from $27/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 3.9 / 5 | 4.5 / 5 |
| Best For | small-businesses, startups, sales-teams, solopreneurs | sales-reps, sdrs, account-executives, sales-leaders |
| Founded | 2013 | 2020 |
| Contact Management | ✓ | ✗ |
| Email Campaigns | ✓ | ✗ |
| Telephony | ✓ | ✗ |
| Landing Pages | ✓ | ✗ |
| Helpdesk | ✓ | ✗ |
| Social Monitoring | ✓ | ✗ |
| Email Scoring | ✗ | ✓ |
| Ai Suggestions | ✗ | ✓ |
| Prospect Research | ✗ | ✓ |
| Personality Insights | ✗ | ✓ |
| Team Analytics | ✗ | ✓ |
| Coaching Dashboard | ✗ | ✓ |
✓ Agile CRM Pros
- All-in-one platform
- Good free tier for 10 users
- Affordable paid plans
- Built-in telephony
✗ Agile CRM Cons
- Interface feels outdated
- Email deliverability issues reported
- Limited customer support
✓ Lavender Pros
- Real-time email scoring
- Prospect personality insights
- AI rewrite suggestions
- Proven to increase reply rates
✗ Lavender Cons
- Sales email focused only
- Gmail/Outlook only
- AI suggestions need human judgment
The Verdict
Agile CRM is built for small businesses and startups, with a focus on contact-management and email-campaigns. Lavender targets sales reps and sdrs and leads with email-scoring and ai-suggestions.
On pricing, Agile CRM is the clear winner for budget-conscious users — starting at $14.99/mo compared to $27/mo for Lavender. That $12.01/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Lavender edges out on user ratings (4.5 vs 3.9). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: Lavender has a slight overall edge — but if all-in-one platform matters most to you, Agile CRM may still be the right call.