Agile CRM
Clay
| Feature | Agile CRM | Clay |
|---|---|---|
| Pricing | Free / from $14.99/mo | Free / from $149/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 3.9 / 5 | 4.6 / 5 |
| Best For | small-businesses, startups, sales-teams, solopreneurs | sales-teams, growth-teams, agencies, outbound-heavy-companies |
| Founded | 2013 | 2017 |
| Contact Management | ✓ | ✗ |
| Email Campaigns | ✓ | ✗ |
| Telephony | ✓ | ✗ |
| Landing Pages | ✓ | ✗ |
| Helpdesk | ✓ | ✗ |
| Social Monitoring | ✓ | ✗ |
| Data Enrichment | ✗ | ✓ |
| Ai Research | ✗ | ✓ |
| Waterfall Enrichment | ✗ | ✓ |
| Outreach Personalization | ✗ | ✓ |
| Crm Integration | ✗ | ✓ |
| List Building | ✗ | ✓ |
| Ai Messaging | ✗ | ✓ |
✓ Agile CRM Pros
- All-in-one platform
- Good free tier for 10 users
- Affordable paid plans
- Built-in telephony
✗ Agile CRM Cons
- Interface feels outdated
- Email deliverability issues reported
- Limited customer support
✓ Clay Pros
- Aggregates 75+ data sources in one waterfall enrichment
- AI research agent writes personalized outreach copy
- Flexible spreadsheet-like interface for data manipulation
- Integrates with all major CRMs and sequencing tools
✗ Clay Cons
- Expensive for small teams (starter at $149/mo)
- Learning curve for advanced data workflows
- Credit system can be confusing to predict costs
The Verdict
Agile CRM is built for small businesses and startups, with a focus on contact-management and email-campaigns. Clay targets sales teams and growth teams and leads with data-enrichment and ai-research.
On pricing, Agile CRM is the clear winner for budget-conscious users — starting at $14.99/mo compared to $149/mo for Clay. That $134.01/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Clay edges out on user ratings (4.6 vs 3.9). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Clay offers broader built-in capabilities (7 features vs 6), while Agile CRM takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for sales teams — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: Clay has a slight overall edge — but if all-in-one platform matters most to you, Agile CRM may still be the right call.