AdRoll
Unbounce
| Feature | AdRoll | Unbounce |
|---|---|---|
| Pricing | From $36/mo | From $99/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4 / 5 | 4.3 / 5 |
| Best For | ecommerce, dtc-brands, small-businesses, shopify-stores | marketers, ppc-advertisers, lead-generation, agencies |
| Founded | 2007 | 2009 |
| Retargeting | ✓ | ✗ |
| Display Ads | ✓ | ✗ |
| Social Ads | ✓ | ✗ |
| Email Marketing | ✓ | ✗ |
| Ai Bidding | ✓ | ✗ |
| Audience Segmentation | ✓ | ✗ |
| Landing Pages | ✗ | ✓ |
| Smart Traffic Ai | ✗ | ✓ |
| Ab Testing | ✗ | ✓ |
| Popups | ✗ | ✓ |
| Sticky Bars | ✗ | ✓ |
| Dynamic Text Replacement | ✗ | ✓ |
| Integrations | ✗ | ✓ |
✓ AdRoll Pros
- Great retargeting
- Cross-channel campaigns
- AI optimization
- Easy Shopify integration
✗ AdRoll Cons
- Minimum spend required
- Learning curve
- Reporting could improve
✓ Unbounce Pros
- AI-powered Smart Traffic routes to best-converting variant
- Fast drag-and-drop page builder with no coding
- Built-in A/B testing with statistical significance
- 100+ high-converting templates
✗ Unbounce Cons
- Expensive for small businesses ($99+ per month)
- Limited CMS features (landing pages only)
- Visitor limits on lower plans
The Verdict
AdRoll is built for ecommerce and dtc brands, with a focus on retargeting and display-ads. Unbounce targets marketers and ppc advertisers and leads with landing-pages and smart-traffic-ai.
On pricing, AdRoll is the clear winner for budget-conscious users — starting at $36/mo compared to $99/mo for Unbounce. That $63/mo difference adds up quickly for growing teams.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Feature-wise, Unbounce offers broader built-in capabilities (7 features vs 6), while AdRoll takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Unbounce has a slight overall edge — but if great retargeting matters most to you, AdRoll may still be the right call.