AdRoll
StackAdapt
| Feature | AdRoll | StackAdapt |
|---|---|---|
| Pricing | From $36/mo | Contact sales |
| Free Plan | ✗ No | ✗ No |
| Rating | 4 / 5 | 4.4 / 5 |
| Best For | ecommerce, dtc-brands, small-businesses, shopify-stores | agencies, brand-marketers, media-planners, performance-marketers |
| Founded | 2007 | 2014 |
| Retargeting | ✓ | ✗ |
| Display Ads | ✓ | ✓ |
| Social Ads | ✓ | ✗ |
| Email Marketing | ✓ | ✗ |
| Ai Bidding | ✓ | ✗ |
| Audience Segmentation | ✓ | ✗ |
| Native Ads | ✗ | ✓ |
| Video Ctv | ✗ | ✓ |
| Audience Targeting | ✗ | ✓ |
| Contextual Targeting | ✗ | ✓ |
| Creative Studio | ✗ | ✓ |
✓ AdRoll Pros
- Great retargeting
- Cross-channel campaigns
- AI optimization
- Easy Shopify integration
✗ AdRoll Cons
- Minimum spend required
- Learning curve
- Reporting could improve
✓ StackAdapt Pros
- Excellent native ad inventory
- Strong machine learning
- Good customer support
- Multi-channel reach
✗ StackAdapt Cons
- Minimum spend requirements
- Learning curve for platform
- Reporting could be more granular
The Verdict
AdRoll is built for ecommerce and dtc brands, with a focus on retargeting and display-ads. StackAdapt targets agencies and brand marketers and leads with native-ads and display-ads.
StackAdapt uses custom enterprise pricing, while AdRoll starts at $36/mo — a tangible advantage for teams with a fixed budget.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
StackAdapt edges out on user ratings (4.4 vs 4). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: StackAdapt has a slight overall edge — but if great retargeting matters most to you, AdRoll may still be the right call.