AdRoll
Loops
| Feature | AdRoll | Loops |
|---|---|---|
| Pricing | From $36/mo | Free / from $49/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4 / 5 | 4.4 / 5 |
| Best For | ecommerce, dtc-brands, small-businesses, shopify-stores | saas-companies, startups, product-led-growth, developers |
| Founded | 2007 | 2022 |
| Retargeting | ✓ | ✗ |
| Display Ads | ✓ | ✗ |
| Social Ads | ✓ | ✗ |
| Email Marketing | ✓ | ✗ |
| Ai Bidding | ✓ | ✗ |
| Audience Segmentation | ✓ | ✗ |
| Email Campaigns | ✗ | ✓ |
| Automation Loops | ✗ | ✓ |
| Transactional Email | ✗ | ✓ |
| Audience Segments | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Api | ✗ | ✓ |
| Templates | ✗ | ✓ |
✓ AdRoll Pros
- Great retargeting
- Cross-channel campaigns
- AI optimization
- Easy Shopify integration
✗ AdRoll Cons
- Minimum spend required
- Learning curve
- Reporting could improve
✓ Loops Pros
- Purpose-built for SaaS (not retrofitted from marketing)
- Beautiful default templates and editor
- Transactional and marketing in one platform
- Free plan with 1,000 contacts
✗ Loops Cons
- Newer platform with fewer integrations
- Limited advanced segmentation compared to mature tools
- Not suited for non-SaaS businesses
The Verdict
AdRoll is built for ecommerce and dtc brands, with a focus on retargeting and display-ads. Loops targets saas companies and startups and leads with email-campaigns and automation-loops.
On pricing, AdRoll is the clear winner for budget-conscious users — starting at $36/mo compared to $49/mo for Loops. That $13/mo difference adds up quickly for growing teams.
Loops has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. AdRoll requires a paid subscription from day one.
Loops edges out on user ratings (4.4 vs 4). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Loops offers broader built-in capabilities (7 features vs 6), while AdRoll takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Loops has a slight overall edge — but if great retargeting matters most to you, AdRoll may still be the right call.