AdRoll
Lemlist
| Feature | AdRoll | Lemlist |
|---|---|---|
| Pricing | From $36/mo | Free / from $32/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4 / 5 | 4.3 / 5 |
| Best For | ecommerce, dtc-brands, small-businesses, shopify-stores | sdrs, sales-teams, agencies, b2b-outbound |
| Founded | 2007 | 2018 |
| Retargeting | ✓ | ✗ |
| Display Ads | ✓ | ✗ |
| Social Ads | ✓ | ✗ |
| Email Marketing | ✓ | ✗ |
| Ai Bidding | ✓ | ✗ |
| Audience Segmentation | ✓ | ✗ |
| Cold Email | ✗ | ✓ |
| Email Warmup | ✗ | ✓ |
| Ai Personalization | ✗ | ✓ |
| Multi Channel Sequences | ✗ | ✓ |
| Email Finder | ✗ | ✓ |
| Ab Testing | ✗ | ✓ |
| Deliverability Tools | ✗ | ✓ |
✓ AdRoll Pros
- Great retargeting
- Cross-channel campaigns
- AI optimization
- Easy Shopify integration
✗ AdRoll Cons
- Minimum spend required
- Learning curve
- Reporting could improve
✓ Lemlist Pros
- Excellent deliverability with built-in email warm-up
- AI personalization for images and text at scale
- Multi-channel (email + LinkedIn + calls) in one tool
- Free email finder and verifier included
✗ Lemlist Cons
- Per-seat pricing expensive for large teams
- UI can feel cluttered with many features
- Reporting less detailed than enterprise tools
The Verdict
AdRoll is built for ecommerce and dtc brands, with a focus on retargeting and display-ads. Lemlist targets sdrs and sales teams and leads with cold-email and email-warmup.
Pricing is close: Lemlist starts at $32/mo versus $36/mo for AdRoll — not a deciding factor on its own.
Lemlist has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. AdRoll requires a paid subscription from day one.
Feature-wise, Lemlist offers broader built-in capabilities (7 features vs 6), while AdRoll takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Lemlist has a slight overall edge — but if great retargeting matters most to you, AdRoll may still be the right call.