AdRoll
HubSpot CRM
| Feature | AdRoll | HubSpot CRM |
|---|---|---|
| Pricing | From $36/mo | Free / from $20/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4 / 5 | 4.5 / 5 |
| Best For | ecommerce, dtc-brands, small-businesses, shopify-stores | startups, small-businesses, marketing-teams, sales-teams |
| Founded | 2007 | 2006 |
| Retargeting | ✓ | ✗ |
| Display Ads | ✓ | ✗ |
| Social Ads | ✓ | ✗ |
| Email Marketing | ✓ | ✗ |
| Ai Bidding | ✓ | ✗ |
| Audience Segmentation | ✓ | ✗ |
| Contact Management | ✗ | ✓ |
| Email Tracking | ✗ | ✓ |
| Pipeline Management | ✗ | ✓ |
| Live Chat | ✗ | ✓ |
| Forms | ✗ | ✓ |
| Reporting | ✗ | ✓ |
✓ AdRoll Pros
- Great retargeting
- Cross-channel campaigns
- AI optimization
- Easy Shopify integration
✗ AdRoll Cons
- Minimum spend required
- Learning curve
- Reporting could improve
✓ HubSpot CRM Pros
- Generous free tier
- All-in-one platform
- Great documentation
- Easy to use
✗ HubSpot CRM Cons
- Gets expensive quickly
- Limited customization on free plan
- Contract lock-in
The Verdict
AdRoll is built for ecommerce and dtc brands, with a focus on retargeting and display-ads. HubSpot CRM targets startups and small businesses and leads with contact-management and email-tracking.
On pricing, HubSpot CRM is the clear winner for budget-conscious users — starting at $20/mo compared to $36/mo for AdRoll. That $16/mo difference adds up quickly for growing teams.
HubSpot CRM has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. AdRoll requires a paid subscription from day one.
HubSpot CRM edges out on user ratings (4.5 vs 4). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Both tools are a solid fit for small businesses — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: HubSpot CRM has a slight overall edge — but if great retargeting matters most to you, AdRoll may still be the right call.