AdRoll
Apollo.io
| Feature | AdRoll | Apollo.io |
|---|---|---|
| Pricing | From $36/mo | Free / from $49/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4 / 5 | 4.4 / 5 |
| Best For | ecommerce, dtc-brands, small-businesses, shopify-stores | sales-teams, startups, recruiters, agencies, b2b-companies |
| Founded | 2007 | 2015 |
| Retargeting | ✓ | ✗ |
| Display Ads | ✓ | ✗ |
| Social Ads | ✓ | ✗ |
| Email Marketing | ✓ | ✗ |
| Ai Bidding | ✓ | ✗ |
| Audience Segmentation | ✓ | ✗ |
| Contact Database | ✗ | ✓ |
| Email Sequences | ✗ | ✓ |
| Linkedin Integration | ✗ | ✓ |
| Dialer | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Lead Scoring | ✗ | ✓ |
| Enrichment | ✗ | ✓ |
✓ AdRoll Pros
- Great retargeting
- Cross-channel campaigns
- AI optimization
- Easy Shopify integration
✗ AdRoll Cons
- Minimum spend required
- Learning curve
- Reporting could improve
✓ Apollo.io Pros
- 275M+ verified contacts database
- Email sequences with A/B testing
- Free tier with 10,000 credits/month
- LinkedIn integration for prospecting
✗ Apollo.io Cons
- Data accuracy varies by region
- Email deliverability can suffer at scale
- Learning curve for sequence optimization
The Verdict
AdRoll is built for ecommerce and dtc brands, with a focus on retargeting and display-ads. Apollo.io targets sales teams and startups and leads with contact-database and email-sequences.
On pricing, AdRoll is the clear winner for budget-conscious users — starting at $36/mo compared to $49/mo for Apollo.io. That $13/mo difference adds up quickly for growing teams.
Apollo.io has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. AdRoll requires a paid subscription from day one.
Apollo.io edges out on user ratings (4.4 vs 4). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Apollo.io offers broader built-in capabilities (7 features vs 6), while AdRoll takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Apollo.io has a slight overall edge — but if great retargeting matters most to you, AdRoll may still be the right call.