AdRoll
Agile CRM
| Feature | AdRoll | Agile CRM |
|---|---|---|
| Pricing | From $36/mo | Free / from $14.99/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4 / 5 | 3.9 / 5 |
| Best For | ecommerce, dtc-brands, small-businesses, shopify-stores | small-businesses, startups, sales-teams, solopreneurs |
| Founded | 2007 | 2013 |
| Retargeting | ✓ | ✗ |
| Display Ads | ✓ | ✗ |
| Social Ads | ✓ | ✗ |
| Email Marketing | ✓ | ✗ |
| Ai Bidding | ✓ | ✗ |
| Audience Segmentation | ✓ | ✗ |
| Contact Management | ✗ | ✓ |
| Email Campaigns | ✗ | ✓ |
| Telephony | ✗ | ✓ |
| Landing Pages | ✗ | ✓ |
| Helpdesk | ✗ | ✓ |
| Social Monitoring | ✗ | ✓ |
✓ AdRoll Pros
- Great retargeting
- Cross-channel campaigns
- AI optimization
- Easy Shopify integration
✗ AdRoll Cons
- Minimum spend required
- Learning curve
- Reporting could improve
✓ Agile CRM Pros
- All-in-one platform
- Good free tier for 10 users
- Affordable paid plans
- Built-in telephony
✗ Agile CRM Cons
- Interface feels outdated
- Email deliverability issues reported
- Limited customer support
The Verdict
AdRoll is built for ecommerce and dtc brands, with a focus on retargeting and display-ads. Agile CRM targets small businesses and startups and leads with contact-management and email-campaigns.
On pricing, Agile CRM is the clear winner for budget-conscious users — starting at $14.99/mo compared to $36/mo for AdRoll. That $21.009999999999998/mo difference adds up quickly for growing teams.
Agile CRM has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. AdRoll requires a paid subscription from day one.
Both tools are a solid fit for small businesses — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.