Adobe Firefly
Matterport
| Feature | Adobe Firefly | Matterport |
|---|---|---|
| Pricing | Free / from $4.99/mo | Free / from $11.99/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.4 / 5 |
| Best For | designers, photographers, marketers, adobe-users | real-estate-agents, property-managers, architects, construction-firms |
| Founded | 2023 | 2011 |
| Text To Image | ✓ | ✗ |
| Generative Fill | ✓ | ✗ |
| Text Effects | ✓ | ✗ |
| Style Reference | ✓ | ✗ |
| Color Palette | ✓ | ✗ |
| Structure Reference | ✓ | ✗ |
| 3d Scanning | ✗ | ✓ |
| Virtual Tours | ✗ | ✓ |
| Floor Plans | ✗ | ✓ |
| Measurements | ✗ | ✓ |
| Dollhouse View | ✗ | ✓ |
| Embedding | ✗ | ✓ |
| Ai Tagging | ✗ | ✓ |
| Cloud Hosting | ✗ | ✓ |
✓ Adobe Firefly Pros
- Commercially safe
- Adobe integration
- Style reference
- Good text rendering
✗ Adobe Firefly Cons
- Less artistic than Midjourney
- Limited free credits
- Requires Adobe account
✓ Matterport Pros
- Industry-leading 3D virtual tour quality
- Works with smartphone cameras or Pro3 camera
- Measurement tools for accurate floor plans
- Embeddable tours for websites and listings
- AI-powered property insights
✗ Matterport Cons
- Pro3 camera is expensive ($3,395)
- Large spaces require many scan points
- Monthly hosting fees for active spaces
The Verdict
Adobe Firefly is built for designers and photographers, with a focus on text-to-image and generative-fill. Matterport targets real estate agents and property managers and leads with 3d-scanning and virtual-tours.
On pricing, Adobe Firefly is the clear winner for budget-conscious users — starting at $4.99/mo compared to $11.99/mo for Matterport. That $7/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Matterport offers broader built-in capabilities (8 features vs 6), while Adobe Firefly takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.