Adobe Firefly
InVision
| Feature | Adobe Firefly | InVision |
|---|---|---|
| Pricing | Free / from $4.99/mo | Free / from $7.95/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 3.8 / 5 |
| Best For | designers, photographers, marketers, adobe-users | design-teams, product-managers, stakeholder-reviews, legacy-users |
| Founded | 2023 | 2011 |
| Text To Image | ✓ | ✗ |
| Generative Fill | ✓ | ✗ |
| Text Effects | ✓ | ✗ |
| Style Reference | ✓ | ✗ |
| Color Palette | ✓ | ✗ |
| Structure Reference | ✓ | ✗ |
| Prototyping | ✗ | ✓ |
| Freehand Whiteboard | ✗ | ✓ |
| Design Systems | ✗ | ✓ |
| Inspect Mode | ✗ | ✓ |
| Commenting | ✗ | ✓ |
| User Testing | ✗ | ✓ |
✓ Adobe Firefly Pros
- Commercially safe
- Adobe integration
- Style reference
- Good text rendering
✗ Adobe Firefly Cons
- Less artistic than Midjourney
- Limited free credits
- Requires Adobe account
✓ InVision Pros
- Excellent prototyping with hotspots and transitions
- Freehand whiteboarding for brainstorming
- Design system manager (DSM) for consistency
- Good stakeholder review and commenting workflow
✗ InVision Cons
- Company has pivoted and scaled down significantly
- Studio product was discontinued
- Most teams have migrated to Figma
The Verdict
Adobe Firefly is built for designers and photographers, with a focus on text-to-image and generative-fill. InVision targets design teams and product managers and leads with prototyping and freehand-whiteboard.
Pricing is close: Adobe Firefly starts at $4.99/mo versus $7.95/mo for InVision — not a deciding factor on its own.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Adobe Firefly edges out on user ratings (4.3 vs 3.8). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: Adobe Firefly has a slight overall edge — but if excellent prototyping with hotspots and transitions matters most to you, InVision may still be the right call.