Activepieces
Clay
| Feature | Activepieces | Clay |
|---|---|---|
| Pricing | Free / from $10/mo | Free / from $149/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.5 / 5 |
| Best For | developers, startups, privacy-focused-teams, automation-builders | growth-teams, revenue-operations, sdrs, agencies |
| Founded | 2022 | 2017 |
| Visual Builder | ✓ | ✗ |
| Ai Copilot | ✓ | ✗ |
| Branching Logic | ✓ | ✗ |
| Self Hosting | ✓ | ✗ |
| Pieces Framework | ✓ | ✗ |
| Webhooks | ✓ | ✗ |
| Data Enrichment | ✗ | ✓ |
| Ai Messaging | ✗ | ✓ |
| Waterfall Lookups | ✗ | ✓ |
| Integrations | ✗ | ✓ |
| Automated Workflows | ✗ | ✓ |
| Lead Scoring | ✗ | ✓ |
✓ Activepieces Pros
- Open-source and self-hostable
- AI helps build automations from descriptions
- Clean visual workflow builder
- Growing piece (connector) library
✗ Activepieces Cons
- Fewer integrations than Zapier/Make
- Community still growing
- Self-hosted requires maintenance
✓ Clay Pros
- 75+ data enrichment sources
- AI message personalization
- Powerful waterfall enrichment
- Flexible workflows
✗ Clay Cons
- Expensive for small teams
- Learning curve for setup
- Credit consumption fast
The Verdict
Activepieces is built for developers and startups, with a focus on visual-builder and ai-copilot. Clay targets growth teams and revenue operations and leads with data-enrichment and ai-messaging.
On pricing, Activepieces is the clear winner for budget-conscious users — starting at $10/mo compared to $149/mo for Clay. That $139/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.