Synthesia is the leading AI video generation platform, letting you create professional videos with AI avatars—no camera, mic, or editing skills needed. But the pricing can be confusing once you dig into minute limits, avatar tiers, and locked features.
Here’s exactly what each plan costs and what you actually get in 2026.
Synthesia Plans Overview
| Plan | Price | Minutes/Month | Avatars | Key Feature |
|---|---|---|---|---|
| Free | $0 | 10 min | 9 | Watermarked output |
| Starter | $18/mo (annual) | 10 min | 125+ | Commercial use, no watermark |
| Creator | $89/mo | 30 min | 180+ | API access, multi-avatar scenes |
| Enterprise | Custom | Unlimited | 240+ | SSO, SCORM, dedicated support |
Free Plan
Synthesia’s free tier gives you 10 minutes of video per month with 9 stock avatars. Videos include a watermark and the Synthesia logo, so this is strictly for testing the platform—not for client-facing or published content.
Good for: Trying Synthesia before committing. Not usable for real projects.
Starter Plan — $18/month (annual) or $29/month
The Starter plan removes watermarks, grants commercial usage rights, and opens up 125+ stock avatars. You still get 10 minutes per month. You can also create up to 3 personal avatars (digital clones of yourself or team members).
The annual vs monthly pricing gap is significant here: $216/year vs $348/year. If you’re planning to use Synthesia regularly, annual billing saves you 38%.
Good for: Solopreneurs, course creators, and teams producing 2–3 short videos per month.
Creator Plan — $89/month
Creator triples your output to 30 minutes per month and adds API access, multiple avatars per scene, interactive video elements, and 180+ avatars. You can create up to 5 personal avatars.
This is where Synthesia becomes viable for teams producing training content, product demos, or regular video updates at scale.
Good for: L&D teams, marketing departments, and agencies producing weekly video content.
Enterprise Plan — Custom Pricing
Enterprise is a custom-quoted annual contract. You get unlimited minutes, 240+ avatars, unlimited personal avatars, SAML/SSO, SCORM export for LMS platforms, and dedicated Customer Success management.
Typical Enterprise contracts reportedly start around $1,000–$2,000+/month depending on team size and feature requirements.
Good for: Large organizations with compliance needs, LMS integration requirements, or high-volume video production.
Hidden Costs and Limitations
A few things the pricing page doesn’t make obvious:
- Studio Avatars: High-quality custom avatars cost an additional ~$1,000/year on top of your plan
- SCORM export: Only available on Enterprise, which is a dealbreaker for L&D teams on Starter/Creator
- 1-click translation: Also Enterprise-only for the full feature set
- Minute overages: If you exceed your monthly limit, you’ll need to upgrade or wait for the next billing cycle
Synthesia vs Competitors
HeyGen is the closest competitor with similar avatar-based video generation. HeyGen’s pricing starts lower for basic use but Synthesia generally leads on avatar quality and enterprise features.
For a full comparison, check Synthesia vs HeyGen. If you’re exploring the broader landscape, see our Best AI Video Generators roundup.
Which Plan Should You Pick?
- Evaluating the tool? Free plan for testing, then commit to Starter
- Regular video production? Creator at $89/month if you need 30+ minutes
- Enterprise L&D? Go straight to Enterprise for SCORM and SSO
- Budget-conscious? Consider HeyGen or Runway as alternatives
Bottom Line
Synthesia’s pricing is straightforward on the surface but the minute limits and feature gates push most serious users toward Creator or Enterprise. Start with the free plan to validate your use case, then go annual on Starter or Creator to save significantly.
Compare AI video tools side by side → Synthesia review | Synthesia vs HeyGen