Make is a popular software tool used by individuals and teams for productivity and collaboration. In this review, we evaluate its features, pricing, pros, cons, and alternatives for 2026.
Make (formerly Integromat) has positioned itself as the power user’s automation platform. While Zapier dominates in ease of use, Make offers deeper control, visual workflow building, and significantly lower pricing for complex automations.
What Is Make?
Make is a visual automation platform that connects 3,000+ apps and lets you build complex workflows (called “scenarios”) without writing code. Think of it as a visual programming language for business processes.
Founded in 2012 (originally as Integromat), Make rebranded in 2022 and has since grown to become the leading alternative to Zapier.
Key Features
Visual Scenario Builder
Make’s biggest differentiator is its visual builder. Instead of linear step-by-step automations (like Zapier), you can create branching workflows with routers, filters, error handlers, and iterators. This visual approach makes complex logic much easier to understand and debug.
3,000+ App Integrations
Make connects to most popular tools including Google Workspace, Slack, HubSpot, Shopify, Airtable, and more. While Zapier has more integrations (7,000+), Make covers the essential apps most teams need.
HTTP/Webhook Modules
Power users love Make’s ability to call any API directly using HTTP modules. If an app doesn’t have a native integration, you can still connect it via webhooks or custom API calls — no coding required.
Data Stores
Make includes built-in data stores that act as simple databases within your automations. Store, retrieve, and manipulate data between scenario runs without needing an external database.
Error Handling
Unlike Zapier’s basic retry logic, Make offers sophisticated error handling: break, resume, rollback, commit, and ignore directives give you fine-grained control over what happens when things go wrong.
Pricing (2026)
| Plan | Monthly Price | Credits | Key Features |
|---|---|---|---|
| Free | $0 | 1,000 | 2 scenarios, 15-min intervals |
| Core | $10.59 | 10,000 | Unlimited scenarios |
| Pro | $18.82 | Up to 8M | Priority execution, full-text search |
| Teams | $34.12 | Custom | Team roles, AI agents, shared templates |
| Enterprise | Custom | Custom | SSO, SCIM, audit logs |
Make’s credit-based pricing is more cost-effective than Zapier’s task-based model for complex, multi-step workflows.
Pros
- Visual workflow builder — see your entire automation at a glance
- Much cheaper than Zapier — especially for complex workflows (up to 13x cost advantage)
- Powerful branching logic — routers, filters, and error handlers
- HTTP modules — connect any API without waiting for native integrations
- Data stores — built-in simple database for persistent data
- Great debugging tools — step-by-step execution viewer
Cons
- Steeper learning curve — more powerful means more complex
- Smaller app library — 3,000 vs Zapier’s 7,000+
- Credit system is confusing — hard to predict costs initially
- UI can feel cluttered — complex scenarios become visually overwhelming
- Community is smaller — fewer templates and tutorials than Zapier
Who Is Make Best For?
Ideal for:
- Power users who need complex branching automations
- Agencies managing automations for multiple clients
- Developers who appreciate the visual programming approach
- Budget-conscious teams who find Zapier too expensive
Not ideal for:
- Beginners who want the simplest possible setup
- Teams that only need basic linear automations
- Users who need obscure app integrations
Make vs Zapier: Quick Comparison
| Feature | Make | Zapier |
|---|---|---|
| Visual Builder | ✅ Branching | Linear only |
| App Count | 3,000+ | 7,000+ |
| Starting Price | $10.59/mo | $29.99/mo |
| Complex Logic | Excellent | Basic |
| Learning Curve | Medium | Low |
| Error Handling | Advanced | Basic |
For the full breakdown, read our Make vs Zapier comparison →
Final Verdict
Rating: 4.5/5
Make is the best automation platform for power users who need complex workflows at an affordable price. Its visual builder, branching logic, and HTTP modules make it incredibly versatile.
If you just need simple automations, Zapier is easier to start with. But if you’re serious about automation, Make is the better long-term choice.
Compare automation tools → See all automation platforms side by side
Frequently Asked Questions
Is Make worth it in 2026?
Make remains a strong option for its target use case. See our detailed pros and cons analysis above to decide if it fits your specific needs.
What is the best free alternative to Make?
Several tools offer similar functionality for free. Check the alternatives section above for the best free options available in 2026.
How much does Make cost?
See the pricing table above for Make’s current plans, including the free tier and all paid options.