Loom offers multiple pricing tiers ranging from a free plan to enterprise options. This guide breaks down every plan, what’s included, and which one offers the best value for your needs.
Loom makes async video messaging feel effortless — but is the free plan enough, or do you need to pay? This guide breaks down every Loom pricing tier in 2026 so you can decide without guessing.
Loom Pricing Overview
| Plan | Price | Best For |
|---|---|---|
| Free | $0/month | Individuals and light users |
| Business | $15/creator/month | Growing teams |
| Business+ | $25/creator/month | Power users and larger teams |
Prices are per creator per month, billed annually. Monthly billing costs slightly more.
Free Plan — What You Actually Get
Loom’s free plan is genuinely useful for occasional use, but it comes with meaningful restrictions:
- 25 videos maximum in your library (older videos get locked, not deleted)
- 5-minute recording limit per video
- Unlimited viewers (anyone with the link can watch)
- Basic editing: trim, chapters, CTAs
- Slack and Notion integration
- Auto-generated transcripts
Verdict: The free plan works well for one-off demos or simple team updates. Once you hit 25 videos or need longer recordings, you’ll need to upgrade.
Business Plan — $15/creator/month
The Business plan removes the biggest free-tier pain points:
- Unlimited videos in your library
- Unlimited recording length (record as long as you need)
- Custom branding (logo, colors)
- Engagement insights (who watched, how far)
- Password-protected videos
- Priority support
At $15/creator/month (billed annually), a 5-person team pays $75/month or $900/year. That’s the real cost to budget for.
Verdict: If you use Loom regularly for customer-facing content, sales demos, or team documentation, the Business plan pays for itself quickly.
Business+ Plan — $25/creator/month
Business+ adds enterprise-grade features:
- Everything in Business
- Advanced analytics (funnel-style drop-off data)
- CRM integrations (HubSpot, Salesforce)
- Salesforce activity logging
- Custom video pages
- SSO (SAML)
- Advanced admin controls
Verdict: Business+ is best for customer success or sales teams who need CRM sync and deeper viewer analytics. Most teams won’t need it unless they’re using Loom as a core sales tool.
Is Loom Worth It in 2026?
Loom’s biggest value is reducing unnecessary meetings. A 2-minute Loom can replace a 30-minute Zoom call for the right type of communication.
When Loom is worth paying for:
- You record demos, walkthroughs, or feedback regularly
- You want viewers to watch asynchronously (different time zones)
- You’re sending videos to customers or prospects
When it’s not worth paying:
- You only send the occasional screen recording
- Your team prefers real-time calls anyway
- You’re happy with tools like Zoom or Google Meet for sync communication
Loom vs. Alternatives on Price
| Tool | Free | Paid Starts At |
|---|---|---|
| Loom | 25 videos, 5 min | $15/creator/mo |
| Vidyard | Unlimited (watermarked) | $19/mo |
| Berrycast | 10 videos | $10/mo |
| Screencast-O-Matic | Unlimited (watermarked) | $3/mo |
If budget is the top concern, Screencast-O-Matic is far cheaper but lacks Loom’s collaboration features. Vidyard is a strong Loom alternative at a similar price — see our Best Loom Alternatives 2026 guide for the full comparison.
Final Verdict
For most professionals, Loom’s Business plan at $15/month is the sweet spot. The free plan is genuinely useful for lightweight use, but the 25-video cap and 5-minute limit force upgrades sooner than expected.
If you’re evaluating video messaging tools, compare Loom side by side with alternatives →
Compare Loom vs. Top Alternatives →
Frequently Asked Questions
Is Loom free?
Yes, Loom offers a free plan with limited features. See the pricing breakdown above for what’s included in each tier.
Is Loom worth paying for?
It depends on your needs. The free plan works for basic use, but teams and power users will benefit from paid features. See our plan-by-plan analysis above.
What is the cheapest Loom plan?
Check the pricing table above for the most current pricing. Plans and pricing may change — we update this page regularly.