Asana and ClickUp are two of the biggest names in project management, and they compete directly for the same teams. On price, though, they’re not close — ClickUp undercuts Asana at every paid tier, and the gap on a real team budget is significant.
This guide compares every plan, the free-tier limits that matter most, and exactly how much each tool costs a growing team.
Pricing Overview
Asana Pricing (2026)
| Plan | Price | Right For |
|---|---|---|
| Personal (Free) | $0 | Individuals, up to 2 collaborators |
| Starter | $10.99/user/mo (annual) | Small teams |
| Advanced | $24.99/user/mo (annual) | Teams needing reporting & automation |
| Enterprise | Custom | Large organizations |
ClickUp Pricing (2026)
| Plan | Price | Billed As | Right For |
|---|---|---|---|
| Free Forever | $0 | — | Individuals, small teams |
| Unlimited | $7/user/mo | Annually ($10 monthly) | Small to mid-size teams |
| Business | $12/user/mo | Annually | Mid-size teams, advanced needs |
| Enterprise | Custom | Custom | Large org security |
The Key Difference: Free Plan Caps and Per-Seat Price
Two things drive this comparison.
The free plan. Asana’s Personal (free) plan caps collaboration at 2 users — the moment you need a third person, you’re forced to upgrade. ClickUp’s Free Forever plan allows unlimited members, so a small team can run on it indefinitely.
The per-seat price. Asana Starter is $10.99/user/month; ClickUp Unlimited is $7/user/month. That’s a 36% lower entry price for ClickUp, with a comparable or deeper feature set.
For cost-sensitive teams, both factors point the same direction.
Cost Scenario: A 10-Person Team
- Asana Starter: 10 × $10.99 = $109.90/month
- ClickUp Unlimited: 10 × $7 = $70/month
ClickUp saves ~$40/month ($480/year) at the entry tier for the same team size. Step up to mid-tier:
- Asana Advanced: 10 × $24.99 = $249.90/month
- ClickUp Business: 10 × $12 = $120/month
The mid-tier gap is even larger — ClickUp Business costs less than half of Asana Advanced.
Free Plan Comparison
- Asana Personal (Free): Unlimited tasks and projects, but capped at 2 users — the dealbreaker for any real team.
- ClickUp Free Forever: Unlimited members and tasks, 100 automations/month, 5 spaces, 60MB storage.
If you’re a team of three or more and want to stay free as long as possible, ClickUp is the only one of the two that lets you.
Where AI Pricing Differs
- ClickUp Brain is a $5/user/month add-on on any paid plan.
- Asana bundles its AI features into paid tiers, but its higher base price means the all-in cost can still land above ClickUp Unlimited + Brain.
Factor the Brain add-on in if AI matters — even then, ClickUp Unlimited ($7) + Brain ($5) = $12/user roughly matches Asana Starter alone, while including far more.
Verdict
Choose ClickUp if price is a real factor. It’s cheaper at every tier, its free plan supports unlimited members, and its feature depth matches or exceeds Asana’s. For most cost-conscious teams, it’s the better value.
Choose Asana if you prefer its cleaner, more opinionated interface and your team finds it easier to adopt. The simplicity is real — you’re paying a premium for a more guided experience.
See the full Asana free vs paid breakdown and ClickUp pricing breakdown. Comparing more options? See Monday vs ClickUp pricing and Todoist vs ClickUp pricing.
Frequently Asked Questions
Is Asana or ClickUp cheaper?
ClickUp is cheaper at every tier. Its entry plan is $7/user vs Asana’s $10.99, and ClickUp Business ($12) costs less than half of Asana Advanced ($24.99).
How many users does Asana’s free plan allow?
Asana’s current Personal (free) plan caps collaboration at 2 users. (Legacy accounts created before late 2025 may retain a higher 10-user limit.)
Does ClickUp’s free plan limit team size?
No. ClickUp Free Forever allows unlimited members, so small teams can use it indefinitely — unlike Asana’s 2-user cap.
Which has better value for a growing team?
ClickUp, on price. A 10-person team pays $70/month on ClickUp Unlimited vs $109.90 on Asana Starter — about $480/year in savings.